In recent years, the awareness of plastic consumption has continued to be a hot topic and social factors are challenging businesses to do better. Acknowledging the world is changing, 4 Aces decided to introduce more environmentally friendly products to its offering. Introducing, the Planet range.
Branding
The challenge was to create an identity that was subtle enough to sit with other brands, but strong enough to reflect the values of the product.
Launch Campaign
This product launch was covered with an integrated campaign, initially targeting existing customers who were purchasing a plastic product. The campaign used a combination of online and offline media including; direct mail, social media, mailers and website development.
PR and Awards
The Planet range was launched across publications relevant to the industry and received recognition by winning awards.
Environment Awareness – Customer Marketing
CSR (Corporate Social Responsibility) is of growing importance in large corporate environments. As the ‘experts’, it was up to 4 Aces, to assist in the education of internal stakeholders and external customers on sustainability.
Allen Keys | Sharing marketing ideas, tools and resources. 