Inspiring young marketers and SME’s to unlock and upgrade their marketing skills.
This space is dedicated to sharing ideas, tools and resources, in the hope of helping others learn just a little bit more about the wonderful world of marketing. According to Stephen Covey ‘The key to success is life-long learning’. So, join me on a journey to unlocking Marketing Master.
Latest Posts
The Library Key: Reviewing Richard Shotton’s The Choice Factory
An insightful and compelling commentary on consumer behaviour, explaining why understanding the drives behind decision-making is essential to all professionals in marketing and advertising. A conversation starter that will make you ‘think different’. What it’s about: In a world busy with options, The Choice Factory offers an explanation as to why consumers make the decisions…
Personal Branding: Why Create a Personal Website? 5 Things Students and Jobseekers Should Know.
Creating this site has been a rewarding experience and, a few weeks in has already been worth the time I have invested. If you are a student, recent graduate or someone who is finding it difficult to land that next marketing role, I highly recommend creating a personal website yourself. But don’t be fooled, it…
Get new content delivered directly to your inbox.
What will you find on this website?
There is a wealth of marketing advice available in the world, right at your fingertips. Try typing the phrase ‘marketing resources’ into Google and see the 2 billion results available to you in less than a second. Prefer a book? No problem, there is over 100,000 under the marketing category on Amazon.
Whilst it’s great to have access to some much information, it can be so easy to get lost for hours in the different marketing tips and tricks available and challenging to sort through the noise of it all. So let me do the hard work for you. Instead, why not come here for 5 minutes a few times a week, and let me do the heavy lifting for you. Here are some of the topics you can expect to find:
Branding
Branding is a company’s story and a powerful asset. If you tell a good story, people will fall in love with it, trust it and advocate it.
Campaigns & Content
Campaign and content are how you tell that story. Often told best when broadcasted across multiple channels with a consistent message. From video to print, from events to podcasts. The way we tell our story is always changing.
Research & Analysis
Market research and analysis, ensure your telling that story to the right people and those people like your story. Much like flat-pack furniture (from a certain Swedish furniture brand), you can’t build a brand or campaign without the tools or instructions.
Digital Marketing
Digital Marketing is a more modern way of telling a story. The story can be transmitted instantly and receive instant feedback, opening up a two-way communication channel. The listener can also share their stories.
& More…
For all the material that doesn’t fit into the company story, like your own personal brand story for example. This category will also include general business news, career and student advice, internal marketing and basic psychology.
Get to know me.
Find out about the Allen behind Allen Key Marketing.
Allen Keys | Sharing marketing ideas, tools and resources. 