4 Aces is a disposable packaging company, which has been running for nearly 20 years. In recent years the company has had an ambitious strategy and required a brand presence to reflect this.
Over the four years of being with the company, I worked on several projects. Here are some of the highlights.
Digital Marketing – Production of Video Content
With the growth of video content, particularly on social media, a video series was commissioned, introducing some of the members of the 4 Aces team. The message the campaign conveyed was focused on putting the human aspect back into the procurement process. This project was successful, reaching over 10,000 impressions collectively and averaging an 8% engagement rate on LinkedIn.
View one of the videos here (get to know the marketing team): https://vimeo.com/395688778
Offline Print Material
Before 2016, there was very little support for the sales team in terms of marketing collateral. Now there are several pieces of marketing collateral that support the personal selling element of the business. This includes a catalogue, also available online, that supported acquiring new customers and increasing the basket value of existing customers through visibility of 4 Aces full range.
Bespoke Print – A Different Approach to Marketing
Supporting customers with marketing strategies was a critical part of the role. Essentially, the strategy was if customers were successful in their marketing campaigns, 4 Aces was. Branded products were just one of the ways we offered alternative marketing approaches. Why consider branded cups? On average, a coffee cup is used for 10-20 mins and staying in the hands of a potential customer much longer than a leaflet would.
Allen Keys | Sharing marketing ideas, tools and resources. 