This blog aims to be five minutes of your day well spent, getting inspired and exciting about marketing. Whether you are a young self-starter looking for a career in marketing, a seasoned pro or a small business looking to improve their marketing, there is something for everyone.
The Library Key: Reviewing Richard Shotton’s The Choice Factory
An insightful and compelling commentary on consumer behaviour, explaining why understanding the drives behind decision-making is essential to all professionals in marketing and advertising. A conversation starter that will make you ‘think different’. What it’s about: In a world busy with options, The Choice Factory offers an explanation as to why consumers make the decisions…
Personal Branding: Why Create a Personal Website? 5 Things Students and Jobseekers Should Know.
Creating this site has been a rewarding experience and, a few weeks in has already been worth the time I have invested. If you are a student, recent graduate or someone who is finding it difficult to land that next marketing role, I highly recommend creating a personal website yourself. But don’t be fooled, it…
What is Marketing? Searching For The Ultimate Definition.
The challenge: Define what marketing is in 30 words or less. Easy right? It shouldn’t be too difficult to define the field that, among other things, concerns itself with the identity of companies. Well, after reading hundreds of meanings to the term marketing in various publications, articles and textbooks ,it is safe to assume ‘marketing’…
Allen Keys | Sharing marketing ideas, tools and resources. 